We’re the marketing team you need but can’t afford yet.

Let’s fix that.

You’re an entrepreneur through acquisition (ETA) getting ready to scale up. You need a marketing alpha team.

If you are willing to make a few tradeoffs, you can have one.

SteelFin is the fractional marketing option for search fund CEOs controlling their burn as they prep for the next stage of growth.

A part-time CMO will guide you through the transition from tactical to strategic marketing with our battle-tested frameworks.

Our Top 3 Frameworks

  • We adapt your business strategy into a compelling story designed to fuel every interaction and improve every marketing and sales KPI.

  • We train you on a process that tightly aligns product, sales and marketing teams in strategy and execution.

  • Our lean account-based marketing machine is designed to have a value prop at every interaction and rapidly fill the pipeline.

The CMO Dilemma

For the ETA transition from single-digit to double-digit growth, there is a dilemma. You need a scaleup-stage CMO but can’t afford one yet. 

So instead of product/market fit and sound strategy, you might find yourself stuck in a tactical lead-gen loop. 

This is a primary root cause of a failure to scale.

Solving the Dilemma

Our solution? A part-time CMO will be your guide through the SaaS tipping point between high growth and a stall.

We start by separating the fuel (your story) from the machine (resources and spend).

A common misstep is investing too much in the machine and too little in the fuel. We invert this, saving you money and making every growth initiative more effective. 

We call this story activation. Here’s a framework to help you self-diagnose. 

Let’s talk tradeoffs. This is how we do essential work in less time.

  • Fewer Projects

    We focus by passing on most good ideas for a few great ones.

  • Fewer Meetings

    We limit travel and prefer Slack and 15-min syncs.

  • Fewer Trends

    We skip over-hyped trends and deploy proven frameworks.

  • Fewer Hours

    We’re decisive and focused on results, not hours.

I can do that

We bring talent normally reserved for big brands to work on mission-driven B2B challenges.

We do this by giving them unprecedented balance in their work and personal life.

Here are some companies and clients we have worked for.