Ghost CMO Courses

All playbooks used in the book are available as courses with video tutorials and templates done by the author.

Preorder Book Here

Master three core marketing skills

→ GameFrame: Create a brand story that improves every metric

→ Orca Plan: Produce a marketing plan the board will embrace

→ Swing Team: Align cross-functional teams to deliver on plan objectives

Preview GameFrame Course

Create your story. Build your plan. Align and deliver.

GameFrame Story Building

  • The GameFrame story development process has been refined over decades.

    What’s the goal? Create a story that does three four things:

    • Elevates the company strategy

    • Improves all sales and marketing metrics

    • Creates a competitive firewall

    • Serves as a thought leadership platform for up to a decade

    Watch the process unfold in Ghost CMO, then get play-by-plan guidance and templates here when available.

  • License this step-by-step training module with templates and video guides for $599.00.

    Or, license all three Ghost CMO methodologies for $1,350.00

Preview
Buy

Orca-Style Marketing Plan

  • Instead of barnacles that feed passively from an endless task list generated by many masters, orcas go after selective prey: goals tied to the board’s highest priorities.

    Orca-style marketing plans balance the short and long game. They include all three elements required for growth: Fuel, machine and momentum. And they start with mastery of customers, products and the competitive landscape.

    See how these plans are built in Ghost CMO, then access expanded framework details here when available.

  • License this step-by-step training module with templates and video guides for $599.00.

    Or, license all three Ghost CMO methodologies for $1,350.00

Preview
Buy

Swing Team Alignment

  • “There is a thing that sometimes happens that is hard to achieve and hard to define. It’s called ‘swing.’ It happens only when all are rowing in such perfect unison that not a single action is out of sync.” -Boys in the Boat

    This is a metaphor for sales, marketing and product teams that prioritize, strategize and execute harmoniously. This alignment brings the story and plan to life to drive real growth, even in a messy reality.

    Watch it happen in Ghost CMO, then access the playbook here when available.

  • License this step-by-step training module with templates and video guides for $599.00.

    Or, license all three Ghost CMO methodologies for $1,350.00

Preview
Buy