Ghost CMO Courses

All playbooks used in the book are available as courses with video tutorials and templates done by the author.

Master three core marketing skills

→ GameFrame: Create a brand story that improves every metric

→ Orca Plan: Produce a marketing plan the board will embrace

→ Swing Team: Align cross-functional teams to deliver on plan objectives

Preview GameFrame Course

Let me be your virtual coach. This isn’t theory. These are the frameworks I use with clients every day.

Book cover titled 'GHOST CMO' by Darren Steele, featuring a collage of two men's heads with one on top of the other, the top one wearing glasses and the bottom with an open mouth. Subtitle says 'A Marketing Novel' and the blurb mentions a 'CMO crash course hidden in a binge read'.
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THREE GHOST CMO COURSES

Create your story. Build your plan. Align and deliver.

GameFrame Story Building

A comparison chart with six rows and three columns showing different video game development concepts. The rows are labeled Villain, Quest, Strategy, Hero, and Mentor, with each row describing respective ideas related to game development and storytelling.

  • The GameFrame story development process has been refined over decades.

    What’s the goal? Create a story that does three four things:

    • Elevates the company strategy

    • Improves all sales and marketing metrics

    • Creates a competitive firewall

    • Serves as a thought leadership platform for up to a decade

    Watch the process unfold in Ghost CMO, then get play-by-plan guidance and templates here.

  • License this step-by-step training module with templates and video guides for $599.00.

    Or, license all three Ghost CMO methodologies for $1,350.00

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Orca-Style Marketing Plan

Diagram of Orca marketing strategy with sections for board metrics, long and short games, three strategies of fuel, machine, and momentum, and foundational knowledge about customers, products, and competitors.

  • Instead of barnacles that feed passively from an endless task list generated by many masters, orcas go after selective prey: goals tied to the board’s highest priorities.

    Orca-style marketing plans balance the short and long game. They include all three elements required for growth: Fuel, machine and momentum. And they start with mastery of customers, products and the competitive landscape.

    See how these plans are built in Ghost CMO, then access expanded framework details here.

  • License this step-by-step training module with templates and video guides for $599.00.

    Or, license all three Ghost CMO methodologies for $1,350.00

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Swing Team Alignment

A grid chart titled 'Sales requests for marketing' with axes labeled 'STRATEGY' from low to high on the left and 'LEVERAGE' from low to high at the bottom. There are four sections numbered 1 to 4. Section 1 has 'Account-Based Marketing,' section 2 has 'High-Quality Library,' section 3 has 'Tactical Treadmill,' and section 4 has 'Zombie Assets.'

  • “There is a thing that sometimes happens that is hard to achieve and hard to define. It’s called ‘swing.’ It happens only when all are rowing in such perfect unison that not a single action is out of sync.” -Boys in the Boat

    This is a metaphor for sales, marketing and product teams that prioritize, strategize and execute harmoniously. This alignment brings the story and plan to life to drive real growth, even in a messy reality.

    Watch it happen in Ghost CMO, then access the playbook here.

  • License this step-by-step training module with templates and video guides for $599.00.

    Or, license all three Ghost CMO methodologies for $1,350.00

Preview
Buy