ORCA PLAN: BUILD YOUR MARKETING PLAN
Let’s produce a marketing plan your board will embrace.
The difference between failure and success in marketing may be your approach to the marketing plan.
Darren Steele, author of Ghost CMO, will walk you through a strategic framework that pinpoints your ideal plan.
Connect board-level goals to channel-specific KPIs
Balance short- and long-term priorities
Provide strategic filters for the work done each day
Build a customer, product and competitor foundation for strategic insight
Watch the Free Orca Plan Preview linked below to understand the purpose of this course and what you can expect when you complete it.
Orca Plan: Build Your Marketing Plan
10 steps to create your company’s marketing plan, as featured in the book Ghost CMO.
Retake this course?
Retaking this course from the beginning will reset all of your tracked progress.