SWING TEAM: ALIGN AND DELIVER

Let’s deliver on the plan with tight, cross-functional alignment.

When you replace cross-team dysfunction with a unifying focus, the targets in your plan become real.

Darren Steele, author of Ghost CMO, will walk you through the Swing Team model. You’ll walk away with four outcomes.

  • Align sales, marketing, and product teams behind one shared goal

  • Systematically improve funnel performance one stage at a time

  • Prioritize high strategy, high leverage assets over tactical firefighting

  • Build a culture of data-driven problem solving without judgement

Watch the Free Swing Team Preview linked below to understand the purpose of this course and what you can expect when you complete it.

Book cover titled 'GHOST CMO' by Darren Steele with a cover design of two people's faces, one with glasses and the other with an open mouth, combined with a cutout of a tag reading 'A Marketing Novel'.

Swing Team: Align and Deliver

10 steps to create your company’s marketing plan, as featured in the book Ghost CMO.

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