SWING TEAM: ALIGN AND DELIVER

Let’s deliver on the plan with tight, cross-functional alignment.

When you replace cross-team dysfunction with a unifying focus, the targets in your plan become real.

Darren Steele, author of Ghost CMO, will walk you through the Swing Team model. You’ll walk away with four outcomes.

  • Align sales, marketing, and product teams behind one shared goal

  • Systematically improve funnel performance one stage at a time

  • Prioritize high strategy, high leverage assets over tactical firefighting

  • Build a culture of data-driven problem solving without judgement

Watch the Free Swing Team Preview linked below to understand the purpose of this course and what you can expect when you complete it.

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Swing Team: Align and Deliver

10 steps to create your company’s marketing plan, as featured in the book Ghost CMO.

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