SWING TEAM: ALIGN AND DELIVER
Let’s deliver on the plan with tight, cross-functional alignment.
When you replace cross-team dysfunction with a unifying focus, the targets in your plan become real.
Darren Steele, author of Ghost CMO, will walk you through the Swing Team model. You’ll walk away with four outcomes.
Align sales, marketing, and product teams behind one shared goal
Systematically improve funnel performance one stage at a time
Prioritize high strategy, high leverage assets over tactical firefighting
Build a culture of data-driven problem solving without judgement
Watch the Free Swing Team Preview linked below to understand the purpose of this course and what you can expect when you complete it.
Swing Team: Align and Deliver
10 steps to create your company’s marketing plan, as featured in the book Ghost CMO.
Retake this course?
Retaking this course from the beginning will reset all of your tracked progress.